APPLE TV

I was a creative lead on the pitch that won this account for Dentsu Creative and work as an ACD on the team. We worked closely with the clients to redefine the tone of voice for Apple TV+ through our work across the brand’s Instagram, Twitter, TikTok, and Youtube.

In addition to redefining the brand social pages, I work on individual show titles and films to help build out social campaigns and generate earned media and viral moments. For example, we put Martin Scorsese on Letterboxd and we put the first episode of Silo on X. Both of these campaigns garnered significant press and tons of social engagement. Titles I worked on include: The Morning Show, Killers of the Flower Moon, Silo, The Family Plan, Platonic, The Big Door Prize, Palm Royale, Prehistoric Planet and more.

Role: Associate Creative Director (Copy)
Agency: Dentsu Creative

 

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REVAMPED YOUTUBE PRESENCE

We worked with their team to create more engaging content for YouTube. From engaging clip pulls to stunts to funny custom shoot series, we revamped their YouTube presence.