WE PUT MARTIN SCORSESE ON LETTERBOXD

We were tasked with promoting Martin Scorsese’s new film Killers of the Flower Moon on social media in the middle of a strike where no actors could promote the film. So we focused on Marty. And what we found was: When Marty shares his opinions about movies, it makes headlines. And the place where the most passionate film fans on the Internet share their options is Letterboxd. So we set out to put Martin Scorsese on Letterboxd.

AND HERE’S WHAT HAPPENED…

In just 10 hours, Martin Scorsese became the most followed account of all time on Letterboxd

It got a ton of organic press coverage

top film accounts shared the news

People instantly lost their minds on social. “Scorsese” and “Letterboxd” were trending in the US all day.

We Saw a potential reach of 89 million from 20,100 mentions across press and influential accounts who posted about the news within the first 10 hours

HERE’S THE CASE STUDY