WE PUT THE ENTIRE FIRST EPISODE OF SILO ON TWITTER
CLIENT: APPLE TV
Role: Associate Creative Director (Copy)
Agency: Dentsu Creative
We were tasked with promoting the season finale of Silo, a brilliant sci-fi show on Apple TV. Around this time, Twitter/X had dropped a new feature that allowed users to upload long-form content to the platform. Prior to this, videos were capped at around 3 minutes. We knew that Silo was an incredible show and that if fans were able to see the first episode, they’d be hooked. We did something unprecedented and put the entire first episode of Silo on Twitter/X. And it worked.
