WE MADE THE MORNING SHOW INSTAGRAM PRIVATE

CLIENT: APPLE TV

Role: Associate Creative Director (Copy)
Agency: Dentsu Creative

We were tasked with building buzz around the highly anticipated third season of The Morning Show on social. And the new season had a huge plotline around data leaks. So we did something most social media marketers wouldn’t dare do. We went on what we called a “Leak Lockdown” and made the official The Morning Show Instagram account private. And fans loved it.

we grew the accounts from 374K to 402K
while The account was private

HERE’S THE CASE STUDY